Is This Apple’s Boldest iPhone Flip Yet?

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Benzinga Tech Trends
September 09, 2025

Apple is about to drop something “Awe Dropping” — literally. The company’s Sept. 9 event is just hours away and all eyes are on Cupertino as we wait to see what the iPhone 17 lineup has in store.

Will this be Apple’s boldest design leap yet? Let’s break it down.

What To Expect From Apple’s ‘Awe Dropping’ Event

The keynote kicks off Tuesday, Sept. 9, 2025, at 10 a.m. PT, livestreamed from Apple Park. Here’s what’s expected on stage:

iPhone 17 lineup: Four models — iPhone 17, the all-new ultra-thin iPhone 17 Air (replacing the Plus), iPhone 17 Pro and Pro Max. Think: sleek, powerful and with Apple’s new A19 Pro chip plus upgraded cameras.

Apple Watch updates: Apple Watch Ultra 3 with 5G and a bigger display, Apple Watch Series 11 and Watch SE 3.

AirPods Pro 3 redesign: A slimmer case, smaller earbuds, new H3 chip, and touch controls.

This year, Apple’s buzzword is design. The Air model could be Apple’s thinnest phone ever, setting a new trend while quietly killing off the Plus line.

Have A Nice Day Apple GIF by Mashable

Source: Giphy

Apple’s Biggest Design Shifts In iPhone History

Every iPhone launch sparks hype, but a few standouts really rewrote the playbook. Here’s a quick trip through Apple’s boldest moves:

2007: Original iPhone — The one that started it all: multi-touch screen, one home button and no keyboard.

2010: iPhone 4 — Sleek stainless steel and glass design, Retina display, FaceTime debut.

2012: iPhone 5 — Bigger 4-inch screen, thinner body, 4G LTE support.

2014: iPhone 6 & 6 Plus — Larger displays, rounded edges and the dawn of “big phones.”

2016: iPhone 7 — Headphone jack gone, dual cameras in the Plus, water resistance added.

2017: iPhone X — Edge-to-edge OLED screen, Face ID, the iconic notch.

2020: iPhone 12 — Flat edges, 5G, Ceramic Shield, plus the Mini model.

2022: iPhone 14 Pro — Dynamic Island and always-on display.

2023: iPhone 15 — USB-C replaces Lightning, titanium frame in Pro models.

Now, with the iPhone 17 Air, Apple might be aiming for another “wow” moment — thinning things down without cutting corners.

Why This Launch Feels Different

The iPhone 17 event isn’t just about another upgrade — it’s about signaling Apple’s next era of design. By blending sleeker form factors, AI-ready chips and ecosystem upgrades, Apple is setting the stage for its most ambitious refresh since the iPhone X.

So — is this Apple’s boldest flip yet? We’ll find out on Tuesday.

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