Why CES 2025 Deserves Your Attention

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Benzinga Tech Trends
January 08, 2025

CES 2025, the ultimate tech extravaganza, is currently being held in Las Vegas and will continue until Jan. 10, 2025. It’s where tech titans like Samsung, Sony, Nvidia, LG, and Microsoft showcase their innovations.

This global event isn’t just about gadgets - it’s a glimpse into how technology reshapes our lives. This year’s event promises innovations that could redefine industries and inspire the next generation of breakthroughs, from AI-powered appliances to groundbreaking EVs. Don’t miss it.

But First, What Exactly Is CES?

The Consumer Electronics Show or CES is a premier event organized annually by the Consumer Technology Association, or, CTA. It attracts an impressive mix of manufacturers, developers, and suppliers of cutting-edge tech, alongside influential leaders and industry experts.

For decades, CES has been the launchpad for new products and ideas, making it a must-watch event for tech enthusiasts and professionals alike.

Mark Your Calendar: CES 2025 Dates

The main conference runs from Tuesday, Jan. 7, to Friday, Jan. 10. But don’t wait until then to tune in. Media days on Jan. 5 and Jan. 6 often set the stage with major announcements, giving early glimpses of what’s to come.

Where It All Happens

CES has called Las Vegas home since 1978. The event spans the massive Las Vegas Convention Center and nearby venues, divided into two main campuses: the Venetian campus, which includes the Venetian, Palazzo, and Wynn hotels, and the C Space campus, featuring Aria, Vdara, Cosmopolitan, and Park MGM.

The show boasts 12 official venues and over 2.5 million square feet of exhibits.ng.

Big Names At CES 2025

Last year, CES hosted more than 4,300 exhibitors, including 1,400 startups. This year, expect heavy hitters like Google, Qualcomm, Intel, and Panasonic, alongside 309 of the Fortune 500 companies. It’s a lineup guaranteed to deliver tech magic.

Top Five Things To Watch Out For At CES 2025

Nvidia’s Power Play

Photo courtesy: Nvidia

Jensen Huang, Nvidia’s CEO, will take the stage on Jan. 6, 6:30 pm PT with his keynote. Rumor has it the company will unveil its RTX 50 series GPUs, potentially including the RTX 5090, which could deliver a staggering 50% performance boost over its predecessor.

Brace yourself for cutting-edge power—but at a premium, with prices speculated to range from $599 to $2,500.

Gaming And VR To Take The Spotlight

Handheld gaming PCs will be a hot topic, with Lenovo likely unveiling its Legion Go S, which is rumored to run Valve’s SteamOS. LG is also poised to debut a bendable 45-inch 5K2K gaming monitor that’s bigger and sharper than most TVs. Mixed reality will shine too, as Google’s Android XR platform inspires a wave of smart glasses and headsets, with big names like Samsung and Sony potentially joining the fray.

Emotional Support Robots

You could also get to meet the Romi Lacatan, a pint-sized AI robot from Mixi designed for real-time conversations and emotional support. This gadget combines interactive gestures with expressive visuals on its LCD screen. It’s quirky, charming, and could be this year’s unexpected showstopper.

That Brings Us To AI, Robots, And Drones Galore

AI continues to dominate CES, with Samsung leading the charge in smart appliances. Imagine a fridge that adjusts energy use or a wall-mounted oven dishing out AI-generated recipes. On the robotics front, Suzuki’s lineup includes a self-driving tractor—dubbed a “drone on wheels”—that could redefine agriculture.

Finally, EVs And Solar Cars

Automakers are staking their claim at CES, with Honda expected to showcase its 0 Series electric prototypes. Aptera’s solar-electric vehicle could also make waves, blending futuristic design with eco-friendly tech. Already boasting 50,000 preorders, it’s set to turn heads on and off the road.

This Week In Tech

Apple's China Challenge

Apple's struggle to maintain its market share in China continues as government subsidies boost domestic brands. Foreign mobile phone shipments in China dropped by 47.4% in November, with Apple accounting for the majority of these shipments. The decline underscores the growing popularity of domestic brands in the world's largest smartphone market.

Microsoft's Mini PC Move

Microsoft is set to expand its artificial intelligence hardware strategy with a new wave of compact desktop computers featuring dedicated Copilot capabilities. Asus has unveiled a Copilot Plus-compatible mini PC, signaling Microsoft's push to expand its AI features beyond laptops.

Samsung's Fitbit Rival

Samsung has introduced two new devices in the U.S. market: the Galaxy Fit 3 and the Galaxy A16 5G. The Galaxy Fit 3, a budget-friendly fitness tracker, is similar to the Fitbit Charge 6 or Fitbit Inspire 3, owned by Alphabet, and available for $59.99. The budget smartphone is priced at $199.

Net Neutrality Setback

The U.S. Court of Appeals for the 6th Circuit has struck down the Federal Communications Commission’s net neutrality rules. This decision represents a major policy win for Republicans and poses a challenge to the Joe Biden administration’s internet regulation agenda.

Meta's Management Shuffle

Nick Clegg announced his resignation as Meta's president of global affairs. Joel Kaplan, a notable Republican and former deputy chief of staff in the George W. Bush administration, will succeed Clegg.

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